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Free Proforma Invoice Template

Send a formal quote before work begins — not a payment request.

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INVOICE
# PRO-0089

Bill from
Blueprint Creative Co.
Bill to
Landmark Retail Group
350 Fifth Ave, 21st Floor New York, NY 10118
Issue2026-04-30
Due2026-04-30
TermsQuote — not payable
DescriptionQtyRateAmount
Brand strategy workshop (2 days)1$3200.00$3200.00
Logo design and identity system1$4800.00$4800.00
Brand guidelines document1$1500.00$1500.00
Subtotal$9500.00
Tax$0.00
Total$9500.00
Notes
This is a proforma invoice — it is an estimate only and is not a request for payment. Upon your written approval, we will issue a standard invoice with payment terms. This proforma is valid for 30 days from the issue date.

When to use a proforma invoice template

A proforma invoice is a commitment document, not a payment request. You send it before work begins to give the client a formal, document-level cost estimate that they can use for budget approval, purchase order issuance, or customs declarations. It looks like a real invoice — same fields, same layout — but the payment terms are replaced with "Quote — not payable" and the document is explicitly labeled as proforma.

Proformas are common in international trade (importers need them for customs clearance before the goods actually ship), in large enterprise deals (procurement teams need a formal document to raise a PO against), and in project-based work where the client wants to see the exact cost breakdown before approving the engagement. Once the client approves the proforma, you convert it into a standard invoice when billing becomes due.

What's included

A proforma-specific layout with "Quote — not payable" terms, a notes section explaining the proforma convention, and an estimate-oriented line-item setup.

  • Clear proforma designation: payment terms read "Quote — not payable" so there is no confusion about intent
  • Explanatory notes: pre-filled note explains the proforma-to-invoice conversion process
  • Full cost breakdown: line items, subtotal, and estimated total give the client everything needed for budget approval
  • Zero due date pressure: Net 0 terms signal this is for review, not immediate payment
  • Easy conversion: when approved, update payment terms and invoice number to issue the real invoice

How to customize this template

Fill in the line items with your proposed scope and rates — be as specific as possible, since the proforma sets the client's expectations for the final invoice. Update the "From" section with your business details and the "To" section with the client's procurement or finance contact (not always the project contact). Keep the payment terms as "Quote — not payable" and the notes section explaining that this document is not a payment request. When the client approves, duplicate this document, change the payment terms to Net 30 (or whatever is agreed), update the invoice number to your next sequential number, and send the live invoice.

Proforma vs. quote vs. estimate — the differences that matter

A quote, an estimate, and a proforma invoice all communicate expected costs, but they carry different weight. An estimate is informal — ballpark numbers before the scope is firm. A quote is a price commitment for a defined scope, usually valid for 30 days. A proforma invoice is a formal, invoice-formatted document that mirrors what the real invoice will look like. Enterprise procurement teams often require a proforma specifically because their PO systems need a document in invoice format to generate a purchase order. Sending a proforma when a client asks for one signals that you understand how larger organizations work — it builds confidence in your professionalism.

Frequently asked questions

  • No — a proforma invoice is not a demand for payment and is not legally binding in the way a final invoice is. It is a cost commitment document. Once the client approves it and work begins, the final invoice carries the legal payment obligation.

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